One of the most important pieces of marketing collateral that you can create for your business is a brochure. Brochures are an excellent way to showcase what your business has to offer, and they can be used in a variety of settings – from trade shows to direct mailings.
However, if your brochure isn’t well-designed or doesn’t contain the right information, it could end up doing more harm than good. Here are some mistakes to avoid when creating a brochure for your business:
1. Not doing your research
Before you start creating your brochure, it’s important to do your research. This means understanding your target audience and what they’re looking for. Otherwise, you could end up creating a brochure that doesn’t appeal to them or meet their needs.
2. Not having a clear purpose
Every brochure should have a purpose. Whether it’s to promote a product, service, or event, or simply to provide information, make sure you know what you want your brochure to achieve before you start creating it. Otherwise, you’ll likely end up with something that doesn’t serve its intended purpose.
3. Trying to include too much information
Your brochure should be concise and to the point. No one wants to read pages and pages of text, so keep it short and sweet. Stick to the most important information, and leave out anything that isn’t absolutely essential.
4. Making it too wordy
In addition to trying to include too much information, another mistake you can make is making your brochure too wordy. Again, no one wants to read a novel, so keep your language concise and easy to understand. Use bullet points where possible, and avoid using jargon or technical terms.
5. Not proofreading
Before you print your brochure, it’s crucial to proofread it for any errors. Even a small typo can make your brochure look unprofessional, so take the time to check for any mistakes. If possible, have someone else proofread it as well, to catch anything you may have missed.
6. Not using quality images
The images you use in your brochure are just as important as the text. Poor quality images will make your brochure look unprofessional, so be sure to use high-quality, relevant images that complement the text.
7. Not using a call to action
Your brochure should include a call to action, telling the reader what you want them to do next. Whether it’s visiting your website, calling your company, or attending an event, make sure your call to action is clear and concise.
8. Not testing your brochure
Before you print your brochure, it’s important to test it out first. Print out a copy and see how it looks. Does everything fit on the page? Are the images clear? Is the text easy to read? Once you’re happy with how it looks, you can go ahead and print your final copies.
9. Not tracking your results
Once you’ve distributed your brochures, it’s important to track your results. This will help you determine whether or not your brochure was effective in achieving its purpose. There are a number of ways to track your results, such as using promo codes or QR codes, or simply asking people how they heard about your company.
10. Not regularly updating your brochure
Your brochure should be a living document that’s regularly updated with new information. If you don’t keep it up to date, it will quickly become outdated and ineffective. So make sure to review and update your brochure on a regular basis.
These are just some of the mistakes to avoid when creating a brochure. By following these tips, you can create a professional, effective brochure that will help achieve your desired results.
